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March IPA 12/60 Now Available On Demand! “Get Your Marketing Unstuck and Into Action”

A recording of this teleseminar is available here.

According to presenter Robert Middleton, there are two types of “stuckness” that can keep you from marketing your business:  1.) logistical “stuckness”, when you don’t know the “how to”; and 2.) cognitive “stuckness”, when you know the “how to” but resist taking action.

Through his company, Action Plan Marketing, Robert has worked with thousands of people through individual consulting, workshops, seminars and online programs. He noticed, however, that after coaching clients and equipping them with the same information, some would take action and others would not.


March IPA Program! Get Your Marketing Unstuck and Into Action featuring Robert Middleton

Robert often says, “It’s not marketing that’s stressful…

   …it’s your thoughts about marketing that are stressful.”  

Join us Wednesday, March 30, 2016 2:00 p.m. Eastern / 11:00 a.m. Pacific

Register Here

As much as independent professionals (of all kinds) want to grow their businesses, they frequently face what seem to be insurmountable challenges to effectively marketing their services and attracting more of their ideal clients.

But these challenges are, more often are not, internal not external.
The challenge to create a powerful marketing message, develop an attention-getting website or launch an effective marketing campaign are already established practices with years of proven strategies and techniques readily available in books, articles, online, and through courses and workshops.


So You Want To Teach?

Guests:

Andrew “Andy” McGowan, president and founder, Watkins McGowan, LLC; Maria Russell, APR, Fellow PRSA, professor, public relations; director, Executive Education Programs, S. I. Newhouse School of Public Communications, Syracuse University


January’s Teleseminar Now Available On Demand! How to work your business and not allow it to work you.

January’s Teleseminar Now Available On Demand!    How to work your business and not allow it to work you.

Independent Practitioners often get caught up with “urgent” issues that arise and lose sight of what’s truly important to maintain and grow their business. Carrie Wilkerson, the barefoot executive, helped our IPA members put it all in perspective at our first 12/60 Webinar of 2016, titledMaximize Your Profit and Productivity While Keeping Your Priorities Intact.”


January’s IPA 12/60! “Maximize Your Profit & Productivity While Keeping Your Priorities Intact”

Register here!

Wednesday January 27, 2:00 pm Eastern/11:00 a.m. Pacific

As practitioners and service providers, we sometimes get lost in the urgent, without ever attending to the important.  As we start this New Year, let’s resolve to stop the cycle of putting out fires instead of growing intentionally and meaningful (for ourselves AND our clients!).  This month’s program will show you how to:

  • Discover how to determine your primary and secondary motives in your practice.
  • Develop a strategy for knowing what to work on first then next based on those motives.